Sustainability

Devil in the details

Faced with a new kind of car never tested before, one man's unenviable mission was to solve all the electric vehicle's safety conundrums.

There is a man who has the heads-up on all the dangers you might face in a Nissan car. His research field is inexhaustible: Everything and anything that can happen to a vehicle. Whatever minute occurrence life throws at a car, it's his job to test it out.

Nissan, GE Showcase Future Smart Grid with EVs

At the 2012 Society of Automotive Engineers (SAE) World Congress in April, about 12,000 engineers from around the globe were in Detroit, Michigan to talk about where the auto industry is going.  In two words…getting connected.

“When we chose ‘get connected’ for this year’s theme, it was not meant in just the obvious way of connecting electric vehicles to the grid.

Getting turned on to Electric Vehicles

Which is Europe’s most eco-conscious city? Nissan aims to find out with the launch of a far-reaching campaign designed to ‘turn on’ one million people to the benefits of electric vehicles (EVs) in just 100 days.

The Big Turn On will use digital and social media to switch Europe on to a zero-emission future. Advocates in the UK, the Netherlands, France and Germany will be encouraged to pledge their support for EVs by clicking the ‘turn on’ button on the campaign’s website – www.thebigturnon.com.

Monday 26/03/12

Three ways carmakers can save the world

by Carlos Ghosn
Renault-Nissan Alliance Chairman and CEO
Three ways carmakers can save the world

United Nations Secretary-General Ban Ki-moon, through his initiative on Sustainable Energy for All, is challenging governments and private companies to use traditional energy resources more efficiently and expand the use of renewable energy sources.

I’ve agreed to help find solutions because this issue is critical to the future of my industry – auto making. About 25% of global oil output is used to fuel cars and light trucks. That’s about 1 billion tons of petrol a year. Meanwhile, the planet’s demographics and energy needs are shifting dramatically. In my lifetime, the world’s population has grown from 2.7 billion to more than 7 billion people. In 1999, consumers in China bought 600,000 vehicles. Last year, Chinese consumers bought more than 17 million vehicles.

For millions of consumers joining the middle class across the developing world, a car is the first thing they want to buy. In the United States, there are about 800 cars per 1,000 people; across Europe, it’s an average of 500 vehicles per 1,000 people. This contrasts with China, where there are only 50 vehicles per 1,000 people, and India, where it’s 15.

People living in these countries – and other emerging markets that will drive global economic growth in the decades ahead –want the same level of personal mobility consumers enjoy in advanced economies today.

Going underground with Nissan LEAF

Deep beneath the earth, 100 miles south east of Nashville, Tennessee, lies a marvel of nature. The Cumberland Caverns, which stretch for more than 27 miles/43 km, are among the largest caves in the world. And now they’ve become the latest proving ground for Nissan LEAF.

Carved out by nature over the past three million years, the Caverns are a mecca for visitors, adventurers… and for music fans from all over America.